Brand systems and websites for people who sell expertise. Every choice on the page traces back to something your business needs, and I can tell you which one.
Move your cursor. Click anywhere.
A short list, chosen on purpose. Each one turned something hard to explain into something a person can use without being taught.
Nothing here yet in this category.
Seven years in design and visual communication. Brand identities, websites and the visual systems that keep both consistent once other people start applying them. I work alone, which means the person who designs it is the person who builds it and the person who answers your message.
Everything on this page came out of the same process you would get. The type scale, the palette, the motion, the words. Ask about any of it and there is a reason waiting, not a preference.
Years working in design and visual communication
Ahead of New York, not twelve behind it
Disciplines in one person: brand, web and interface
“You should not have to trust my taste. You should be able to follow my reasoning.”
Tick what applies. It takes ten seconds and it tells you which service you actually need.
Nothing ticked yet. Most people tick three.
Most projects start with one of these and grow into two. The brand and the site are usually the same conversation.
If you are not sure which one you need, the checklist above answers it in ten seconds.
What decides whether the result still holds up six months after I leave.
A scale that holds from a 12px label to a 96px headline, and stays readable when the copy comes back longer than planned.
Grids that reflow instead of breaking.
Your working day and mine overlap almost entirely. Nothing waits overnight for a timezone to catch up.
A first version you can look at in week one.
Colour, type and spacing rules written down, so the brand survives other people applying it without me.
I publish the finished site in WordPress or in code, or hand off clean files when you have your own team.
Three commitments that go into the written scope, not just onto a page.
Every message answered within one business day, including the ones that turn out to be a no.
Something real in week one, while changing direction still costs an afternoon instead of the whole project.
Every project starts with a written scope and dates. Contract direct or through Upwork, whichever suits you.
I work from Macapá, on the equator in northern Brazil. Your morning is my morning, so reviews happen while you are still at your desk.
Fill the form below with what you need, roughly when, and a budget range. You get back either a scope and a price within one business day, or an honest note that it is not a good fit.
Landing page: 1 to 2 weeks. Full brand identity: 2 to 4 weeks. Website: 3 to 6 weeks. A set of interface screens: 3 to 6 weeks. You get the dates in writing before we start.
Two ways, your choice. Direct: a written agreement between us, split into milestones, paid by bank transfer or Wise. Or through Upwork, where the contract, milestones and payment protection are handled by the platform. Either way the scope and the dates are agreed before anything starts.
Whatever already exists: brand files, current site, competitor links, and one sentence on what a good outcome looks like. If none of that exists yet, we define it in step one.
Both. I build and publish finished sites in WordPress or in code, and I hand off to in-house developers when you have a team. Say which you want and the scope adjusts.
9:00 to 18:00 UTC−3, Monday to Friday. That covers the full working day in New York and the morning in London and Berlin. I work async by default and document decisions in writing.
Yes, and I prefer it. If you already have a logo, colours and type, I design within them and extend them where the rules are missing, instead of handing you something your team has to reconcile later. If the brand is the problem, I will say so.
Tell me what you need. You get an answer within one business day, always.
lorenabrito0714@gmail.com
Best for briefs, files and anything with detail.
Macapá, Amapá, Brazil
Monday to Friday, 9:00 to 18:00 UTC−3
Two hours ahead of New York
Some teams would rather keep everything inside Upwork: the contract, the milestones and the payment protection all handled by them, for both sides. If that is your case, nothing changes on my end. Same scope in writing, same dates, same process.